Set up, configure, and scale Klaviyo email and SMS marketing — properly integrated with your store and built to perform

Klaviyo is one of the most powerful direct marketing platforms available for e-commerce businesses. But installing it and getting results from it are two different things. Most stores that struggle with Klaviyo do so not because the platform is wrong for them, but because the initial setup is incomplete — flows not triggering correctly, segments too broad to be useful, and data not flowing cleanly between the store and the platform.

This service is for businesses that want Klaviyo set up correctly from the start, or for stores already using Klaviyo that are not seeing the results the platform is capable of delivering.

 

Why Klaviyo?

 

Klaviyo is the leading email and SMS marketing platform for e-commerce. It is built around customer behaviour data, which means every flow, segment, and campaign can be personalised based on what your customers have actually done — not just demographic assumptions. For businesses on Shopify, Klaviyo’s native integration gives it access to real-time order, product, and browsing data that generic email platforms cannot match.

 

Working with us means:

  • Your Klaviyo account is configured to your store’s actual data structure — not a default template setup.
  • Your core automation flows (welcome series, abandoned cart, post-purchase, win-back) are built and tested before go-live.
  • Your audience segments are meaningful and usable — not just “all subscribers.”
  • Your email templates are branded consistently and optimised for mobile.
  • You understand how to manage and update the platform day-to-day after handover.

 

What We Set Up

 

A Klaviyo engagement with us typically covers:

 

Email and SMS campaigns

We create and configure campaigns — from one-off promotional sends to recurring newsletters — with branded templates, copy guidance, and delivery settings configured for optimal inbox placement.

 

Automation flows

We build your core flows: welcome series, abandoned checkout, browse abandonment, post-purchase, and win-back. Each flow is built around your customer data and tested end-to-end before activation.

 

Audience segmentation

We structure your subscriber list into meaningful segments based on purchase history, engagement level, location, and behaviour — giving you the foundation for targeted sends and flow personalisation.

 

Store integration

We connect and configure Klaviyo’s integration with your Shopify store, ensuring product data, order events, and customer profiles sync correctly and in real time.

 

Analytics and reporting

We configure your reporting dashboard and set up the key metrics you should be tracking — revenue attributed, flow performance, deliverability rates, and list health.

 

Compliance and deliverability

We configure your sending domain, set up DKIM/DMARC authentication, and ensure your account is set up for GDPR and POPIA compliance.

 

How We Work

 

Step 1: Discovery and audit

We review your current marketing setup, your customer data, and your store’s order history to identify the highest-impact areas for Klaviyo configuration.

 

Step 2: Account setup and data import

We configure your Klaviyo account, connect your store, import and clean your existing subscriber data, and establish your segment structure.

 

Step 3: Template design and flow build

We design your email templates and build your automation flows, mapping each trigger to the correct customer event in your store data.

 

Step 4: Testing and QA

We test every flow end-to-end — from trigger through to send — and run deliverability checks before anything goes live.

 

Step 5: Launch and handover

We activate your flows, walk you through the platform, and provide documentation so you can manage and update Klaviyo confidently after the engagement.

 

Pricing

Klaviyo setup engagements typically range from R12,000 to R30,000 depending on the number of flows being built, the size and complexity of your subscriber list, and the level of template customisation required. Klaviyo’s own platform subscription is charged seperately and charged monthly.

 

Ready to Get More from Klaviyo?

 

Fill out the contact form and tell us about your current marketing setup — what platform you are on now, the size of your list, and what you are trying to achieve. We will put together a Klaviyo configuration plan that connects your store data to campaigns and flows that actually generate revenue. You are in good hands.

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