Mailchimp is a well-established email marketing platform that works across a wide range of business types — not just e-commerce. If your business is not primarily Shopify-focused, or if you are already using Mailchimp and want to get more from it, this service is for you.
Unlike Klaviyo, which is built specifically around e-commerce data, Mailchimp is a more versatile all-in-one marketing platform — better suited to businesses that send a mix of newsletters, promotional campaigns, automated sequences, and transactional messaging across different customer types. This is not a lesser option: it is the right tool for a different kind of marketing need.
When Mailchimp Is the Right Choice
Mailchimp is the better fit when:
- Your audience is not exclusively e-commerce customers — you have a mix of leads, subscribers, and clients.
- You want a single platform to manage email campaigns, basic automation, landing pages, and audience management.
- You are not yet at the volume or complexity where Klaviyo’s advanced e-commerce data features would be fully utilised.
- Your team needs a platform that is straightforward to manage day-to-day without ongoing technical support.
Working with us means your Mailchimp account is set up with the right structure from day one — not just activated and left for you to figure out. We configure your audience, build your core automations, design your templates, and connect your store or CRM so that data flows correctly from the start.
What We Set Up
A Mailchimp engagement with us typically covers:
Email campaigns
We design and configure your campaign templates — branded to your identity — and set up your campaign calendar structure so you can send consistently without rebuilding from scratch each time.
Marketing automation
We build your core automated sequences: welcome series, abandoned cart (for Shopify-connected accounts), re-engagement, and any lifecycle sequences relevant to your customer base.
Audience management
We import, clean, and segment your existing list. A well-structured audience in Mailchimp significantly improves deliverability and the relevance of your sends.
Store and CRM integration
We connect Mailchimp to your Shopify store or other platforms — ensuring that purchase data, customer tags, and order events feed into your audience segments and automations correctly.
Analytics and reporting
We configure your reporting view so you can track the metrics that matter — open rates, click rates, revenue attributed, and list health — without wading through data that is not relevant to your goals.
Compliance setup
We configure your account for GDPR and POPIA compliance — unsubscribe handling, consent records, and privacy policy links.
How We Work
Step 1: Discovery
We review your existing marketing setup, your audience data, and your business goals to establish the right configuration approach for Mailchimp.
Step 2: Account setup and audience import
We configure your Mailchimp account, import and clean your subscriber list, and establish your tag and segment structure.
Step 3: Template design and automation build
We build your email templates and automation sequences, mapped to your specific customer journey and business type.
Step 4: Integration and testing
We connect Mailchimp to your store or CRM, test all automation triggers, and run deliverability checks.
Step 5: Handover and training
We walk you through the platform — how to send campaigns, update automations, manage your list, and read your reports.
Pricing
Mailchimp setup engagements typically range from R9,000 to R33,000 depending on the number of automations required, the complexity of your audience structure, and the level of template design involved. Mailchimp’s platform subscription starts at approximately R250 per month for basic plans.
Ready to Get Your Mailchimp Set Up Properly?
Fill out the contact form and tell us about your business — the size of your current list, what platforms you are sending from now, and what results you are trying to achieve. We will put together a Mailchimp setup plan that gives you a clean, functional marketing operation from day one. You are in good hands.