Most Shopify store owners are using a fraction of what the platform already provides. Shopify includes a suite of built-in marketing and automation tools — email, customer segmentation, flow automation, analytics, and more — that are available at every plan level and do not require any additional subscription.
The challenge is that these tools take time to configure properly, and many store owners either do not know they exist or have not had the time to set them up. This service is for businesses that want to make full use of what they are already paying for before investing in third-party apps.
Why Start with Native Tools?
Before adding paid apps to your Shopify stack, it is worth exhausting what the platform already provides:
- Shopify Email, Flow, and Segmentation are included at no extra cost and handle the majority of basic marketing automation needs.
- Native tools are deeply integrated with your store data — no sync delays, no third-party data handling.
- Configuring native tools well reduces unnecessary app spend and simplifies your tech stack.
- Shopify’s built-in analytics give you a clear view of store performance without needing external reporting tools.
- A well-configured native setup is the best foundation if you eventually move to premium tools — you will know exactly what the native tools can and cannot do.
Which Native Shopify Tools We Configure
Shopify Email
We set up and configure Shopify’s built-in email marketing — templates, automated sequences (welcome, abandoned checkout, post-purchase), and list segmentation.
Shopify Flow
We build automation workflows using Shopify Flow — tagging customers based on behaviour, triggering internal alerts, automating fulfilment tasks, and reducing manual repetitive work.
Shopify Analytics and Reports
We configure your analytics dashboard, set up the reports most relevant to your business, and make sure you are tracking the right metrics from the right data.
Shopify Segmentation
We build customer segments based on purchase history, location, spend, and behaviour — creating the audience structure needed for targeted email and marketing campaigns.
Shopify Sales Channels
We connect and configure your relevant sales channels — Google, Facebook, Instagram, and where applicable, local marketplaces — directly through Shopify’s native integrations.
Shopify Translate & Adapt
For businesses selling across language markets, we configure Shopify’s built-in translation tool to support multiple languages without a third-party app.
How We Work
Step 1: Marketing audit
We review how you are currently using Shopify’s native tools — what is active, what is inactive, and where the gaps are relative to your marketing goals.
Step 2: Configuration plan
We produce a configuration plan that maps each native tool to a specific marketing or operational outcome for your business.
Step 3: Setup and build
We configure each tool — email templates, automation flows, customer segments, analytics reports — to the agreed specification.
Step 4: Testing and QA
We test each configured element end-to-end: email sends, flow triggers, segment accuracy, and sales channel connectivity.
Step 5: Handover and documentation
We walk you through everything that has been set up, provide documentation on how to manage and update each tool, and identify where native tools reach their limits and premium apps may be worth considering.
Pricing
Native Shopify marketing configuration engagements typically range from R9,500 to R38,000 depending on the number of tools being configured, the complexity of your automation requirements, and the size of your customer base.
Want to Get More from Your Shopify Subscription?
Fill out the contact form and tell us how you are currently managing marketing on your Shopify store, or where you feel the gaps are. We will show you how Shopify’s built-in tools can be configured and automated to generate more from what you are already paying for — at no additional subscription cost. You are in good hands.