A Shopify launch is a different challenge to simply getting started. You have a defined product range, a go-live date, and commercial expectations from day one. The margin for error is smaller, the scope is larger, and the launch itself is an event that needs to go right.
This service is for businesses that are committed to a specific launch — not exploring the idea of e-commerce, but building a real, production-ready Shopify store with a deadline attached. We manage the full process: strategy, design configuration, development, integrations, testing, and launch.
What a Managed Launch Gets You
Launching a Shopify store without a clear plan is one of the most common reasons e-commerce projects overrun on time and budget. A managed launch gives you:
- A defined scope and timeline, agreed upfront, so there are no surprises on either side.
- A store built around conversion — not just appearance.
- Integrations with the tools you are already using (accounting, inventory, marketing, logistics).
- A tested, QA-verified store before any real traffic arrives.
- A launch that you can promote with confidence, knowing the experience is ready for customers.
What’s Included in a Shopify Launch
The scope of a full Shopify launch engagement typically covers:
Launch strategy and project scoping
Together, we define the full scope of the project upfront — features, integrations, timeline, and launch criteria — so that everyone is aligned before any work begins.
Theme configuration and design
We configure your chosen Shopify theme to match your brand identity — typography, colour, layout, and custom sections — creating a consistent, professional storefront.
Product catalogue build
We set up your full product catalogue, including variants, collections, tags, metafields, and any custom filtering your product range requires.
Payment and shipping configuration
We configure your payment gateways (including South African options — PayFast, PayGate, Peach Payments), shipping zones, rates, and fulfilment settings.
Third-party integrations
We connect and configure the tools your business runs on — accounting software, inventory management, email marketing, and any other integrations required for your launch.
SEO and analytics setup
We set up your page structure, meta data, sitemap, and Google Analytics / GA4 tracking so that your store is measurable and discoverable from launch day.
Pre-launch QA and testing
We test the complete purchase journey across devices and browsers, resolving any issues before go-live.
Launch and post-launch support
We manage the go-live process and provide support in the days immediately after launch to address any issues that arise in the live environment.
How We Work
Step 1: Scope and strategy session
We define the project scope, agree on the timeline, and establish the launch criteria — the specific list of things that must be true before we go live.
Step 2: Design and build
We configure your theme, build your product catalogue, and develop any custom sections or functionality required for your launch.
Step 3: Integration and configuration
We connect your third-party tools — accounting, inventory, marketing, logistics — and configure each integration to work correctly within your Shopify environment.
Step 4: Testing and QA
We run the full purchase journey through a structured QA process across desktop and mobile before presenting the store for client review.
Step 5: Launch and post-launch support
We manage the go-live, monitor the store in the immediate post-launch period, and address any issues that emerge once real traffic arrives.
Pricing
Full Shopify launch engagements typically range from R28,000 to R95,000 depending on the size of your product catalogue, the complexity of your integrations, and the level of theme customisation required.
Ready to Plan Your Shopify Store Launch?
Fill out the contact form and tell us about your launch — your timeline, the products you are bringing to market, and any specific constraints we should know about. We will put together a launch plan that gets your Shopify store live, polished, and converting from day one. You are in good hands.