Shopify Flow is a free no-code automation tool built into every Shopify plan. It lets you build trigger-based workflows that run automatically — tagging customers, sending notifications, managing inventory, updating orders, and triggering marketing actions — without needing to write code or manually monitor your store.
Most Shopify merchants use a fraction of what Flow can do, either because they are not aware of it or because the workflow builder is not immediately intuitive. This service is for businesses that want their store to work smarter — reducing the manual tasks that eat into their time and ensuring the right action happens at the right moment for every customer.
What Shopify Flow Can Automate
Shopify Flow works across three main areas of store operations:
Customer management
Automatically tag customers based on purchase behaviour, spending thresholds, location, or product preferences. Use those tags to trigger personalised emails, unlock discounts, or route customers into appropriate segments in your email marketing platform.
Order and fulfilment workflows
Trigger internal alerts for high-value orders, flag orders that need manual review, automate fulfilment tasks, and send customers proactive order updates — without someone having to check the dashboard manually.
Marketing automation
Trigger Shopify Email campaigns or push notifications based on customer actions — abandoned checkouts, product views, post-purchase sequences, loyalty milestones, and re-engagement triggers — using your actual store data as the source.
Inventory and product management
Set up low-stock alerts, pause campaigns automatically when products sell out, send back-in-stock notifications, and manage pre-order workflows without manual intervention.
What We Build
A Shopify Flow engagement with us typically includes:
Core automation setup
We build your most impactful workflows first — typically customer tagging, abandoned checkout follow-up, and order notification flows — then extend based on your specific operational needs.
Marketing flow integration
We connect Flow to Shopify Email, and where relevant, to Klaviyo or other third-party apps, so your automation logic can trigger messaging across your full marketing stack.
Customer journey flows
We map your customer lifecycle and build flows that respond to key moments — first purchase, repeat purchase, high-value customer threshold, lapse in activity — ensuring the right communication reaches each customer at the right time.
Operational workflows
We build the internal-facing flows that reduce your team’s manual workload: low-stock alerts, order flagging rules, fulfilment task assignments, and review request triggers.
Testing and documentation
Every flow is tested end-to-end before activation. We provide documentation on how each workflow is triggered, what it does, and how to modify it.
How We Work
Step 1: Workflow audit
We review your current store operations and marketing setup to identify the highest-value automation opportunities — starting with what will save the most time or generate the most revenue.
Step 2: Flow build out
We build your automation workflows in Shopify Flow, connecting triggers, conditions, and actions to match your business logic.
Step 3: Integration
Where relevant, we connect Flow to your email marketing platform, loyalty app, or other third-party tools to extend its reach beyond native Shopify functionality.
Step 4: Testing
We test each workflow from trigger through to completion — including edge cases — before anything goes live.
Step 5: Handover
We walk you through each workflow, explain how to monitor it, and document how to add or modify flows as your business evolves.
Pricing
Shopify Flow setup engagements typically range from R9,500 to R47,500 depending on the number and complexity of workflows being built. Shopify Flow itself is included in all Shopify plans at no additional cost.
Ready to Make Your Store Run on Autopilot?
Fill out the contact form and describe the repetitive tasks in your store that are eating up your team’s time — or the customer moments you know you should be responding to but are not. We will map out the right Shopify Flow configuration to automate them. You are in good hands.